Timetable & Assessment
What to expect each week
Week 1
Saturday:
Typography and place
An introduction to key concepts in location branding, and typographic research methodologies (identifying the typographic and linguistic character of a location).
Assignment: Identify location in Dublin for typographic visual identity project.
Wednesday:
Unthink, branding location and culture. Unthink are a Dublin-based branding design agency with an indepth knowledge of Irish cultural branding and a creative approach to typography.
Week 2
Saturday:
Typographic meaning
Identifying and deploying cultural, historical and connotative meanings in typefaces. Typography and language: punctuation, casing, and language guidelines.
Assignment: Develop typographic voice.
Wednesday:
Tutorials, online
Week 3
Saturday:
Typographic systems
Distinguishing different functions for typography within a system, and assigning appropriate form. Working with multiple languages and/or scripts.
Assignment: Develop typographic system
Wednesday:
Guest lecture
Aoife Mooney, an introduction to type design and lettering for brands. Aoife Mooney is a typedesigner who has designed fonts at Hoefler & Frere-Jones and Google Fonts, and is an Associate Professor at Kent State University.
Week 4
Saturday:
Logotype
We will explore the purpose of logotypes (what is a logotype for? Why don’t you begin with the logo?) with the crafts of letterspacing and letter modification for logotypes.
Wednesday:
Tutorials, online
Week 5
Submit final project
Assessment
Learners will be assessed on their own project.
| Assessment tool | % of Final Grade | Timing |
| Portfolio of work | 80 | End of Trimester |
| Presentation of work | 20 | End of Trimester |
| Total | 100 | |
Students will receive feedback on their progress in the form of formative assessments and informal feedback as well as feedback on summative assessments.
