BA Moving Image Design

This brand new and vibrant BA Moving Image Design at NCAD encompasses the field of motion design in its many guises and offers an exciting and creative approach to storytelling.

Stories and how we tell them are at the core of human narrative. We exist in a world where the screen holds powerful cultural capital. Responding to developments in an ever-changing landscape, this programme of study offers a range of approaches at the nexus of traditional communication and the evolving world of digital media. Our course provides a range of exciting and expressive ways to tell a story, communicate an idea or to create an emotive response. 

Students have the opportunity to explore a range of media and approaches, including various methods of animation, motion graphics, special FX, interaction, live action, dramatic and short-form documentary filmmaking.

The course is founded on strong design principles of research, content-generation and development, problem-identification and problem-solving. We value experimentation and thinking over ready-made and easily identifiable solutions, and we encourage processes that will develop our students' individual style and voice.


Year 1

The First Year experience for Moving Image Design students begins with a Semester of interdisciplinary Art and Design research, observation and analysis. During semester 2 students work on a project in collaboration with students from other areas in the Design School. The second half of Semester 2 focuses on further developing core Communication Design skills providing opportunities for you to experience a range of moving image design mediums, processes and concepts.

Year 2

The focus in the second year is on developing a personal visual language and the skills necessary to translate this into successful Moving Image Design practice. You will focus on researching and defining a specific audience and/or subject while developing a market understanding through professional practice and collaboration.

Year 3: Studio + & International

Studio+ is an optional year open to all Design students allowing you to engage with
the world beyond NCAD by gaining practical work experience in the form of internships and industry placements on live commercial, social or community projects. Studio+ can also include a work placement abroad or a study abroad period through the Erasmus programme with internationally recognised design faculties partnered with NCAD.

Students who choose Studio+ will complete a 4 year BA in Moving Image Design or a 4 year BA International.

Final Year

In the Final year students are ready to develop their own programme of study, which reflects each individual’s skills and interests within the field of Moving Image Design.
All work is underpinned by strong conceptual thinking and supported by detailed design research. Their studies will culminate in a substantial body of work for assessment and display at degree shows, exhibitions and events.

Each year is supported by a series of lectures by leading creative practitioners and theorists, collaborative interdisciplinary opportunities, live industry projects, field trips, and study visits.

Our graduates will find employment in the fields of digital/graphic design and multi-media, the advertising sector, public sector bodies and cultural institutions, in television, film, online-publishing and exhibition design. Our graduates will be leaders in their fields – creatives who work as lone-voice authors or collaborators within multi-disciplinary teams, capable of organising and visualising data, designing identity, imagining and translating unusual and emerging worlds and concepts. They will be storytellers in the purest form. They will be sought after as content creators and curators for the growing and ever-diversifying social, cultural, business and informational sectors.

Increasingly graduates progress to further study at postgraduate level to refine their creative abilities and approach. The School of Design offers a range of innovative masters programmes, as well as a practice-based PhD programme.

Duration: 3/4 years

Places: 20

CAO Course Codes:
AD102 Graphic Design & Moving Image Design
AD101 First Year Art & Design (Common Entry)

Entry Requirements:
Leaving Cert: 6 subjects, 2xH5 and 4xO6/H7

Subjects must include Irish, English and one of the following: A 3rd Language or Art or Design Communication Graphics (DCG)

QQI/FETAC Level 5/6: 5 Distinctions, Full Award

A Level / GCSE: 2 x A Levels at C+ and 4GCSE Ordinary or AS level
Subjects to include English and Art or a 2nd Language

Portfolio Requirement:
NCAD Portfolio Submission Guidelines

Degree awarded:
BA Moving Image Design/BA Design and Visual Culture/
BA Design (International)

All Undergraduate applications for Year 1 entry and Advanced entry through the CAO.

Year 2+ Advanced Entry Information
NCAD Minimum Entry Requirements

For further Information please contact:

School Secretary

David Bramley
E-mail: bramleyd@ncad.ie