User Centred Design Practice

Department of Industrial Design

User-First Design

User-First Design – good people-focused design – involves attending to the appropriateness of products and services to the needs of the user and the application of the principles across a wide range of domains.

‘recent research shows that the 70% to 80% of new product development that fails does so not for lack of advanced technology but because of a failure to understand users’ needs …The emergence of user-centered innovation clearly shows that this near-exclusive focus on technological advance is misplaced’
Professor Eric von Hippel (Harvard Business Review, February 2007).

User-first research at NCAD is engaged across a number of domains - e.g. human–computer interaction, industrial design, service design, universal design and multi-modal design - with the aim of deepening our understanding of people-focused design and of developing practical innovative and creative solutions to user needs.

Contact

If you have specific questions about postgraduate applications please contact the Admissions Office at:

Phone: 353 (0)1 6364200
Fax: 353 (0)1 6364207
E-mail: fios@ncad.ie

Office Hours 9:30-12:45 and 14:00-17:00.

[The Admissions Office is closed to the public on Friday afternoons.]

If you have more general questions about postgraduate study at NCAD please contact: postgraduate@ncad.ie