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Events, Lectures & Seminars

NCAD Design Faculty Design Added Value Seminar

Date: February 21st 2008
Location: NCAD, Rooms GO4/05
Time: 9.30 – 4.45pm

Welcome

Derek McGarry Deputy to the Head of the Design Faculty NCAD

Download: Derek McGarry's Welcome (word document 343kb)

Main Presentation Speakers:

Craig M. Vogel, FIDSA, Director The Center for Design Research and Innovation
The College of Design Architecture Art and Planning The University of Cincinnati

Craig M. Vogel is the director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning (DAAP) in the University of Cincinnati. He is also a professor in the School of Design with an appointment in Industrial Design. He recently left Carnegie Mellon University where he has been a professor in the School of Design for the past 14 years. He is a Fellow, Past President Elect and Chair of the Board of the Industrial Designers Society of America (IDSA). He is co-author of the book, Creating Breakthrough Products, Financial Times, Prentice Hall, with Professor Jonathan Cagan. He is one of three authors of the book on innovation and organic growth, Design of Things to Come, released in June 2005.

He has developed an approach to design that integrates teaching, research and consulting. He has worked in partnership with Professor Cagan and individually with several companies as a consultant for new product development and strategic planning. They include Ford Motor Company, GM, New Balance, Respironics, Alcoa, Lenovo, Proctor and Gamble, Lubrizol and Red Zone Robotics. He recently formed a four company collaborative focused on the needs of 50+ consumers. The Live Well Collaborative is provides innovation solutions to companies seeking to better serve the needs of 50+ consumers, by harnessing the “naïve” innovation of interdisciplinary student teams. The teams represent University of Cincinnati students from design, business and engineering in conjunction with support from the medical school.

His education experience includes over 20 years of teaching at all levels of undergraduate and graduate design education at the Institute of Design, IIT, The School of the Art Institute of Chicago, Carnegie Mellon University and University of Cincinnati. His areas of expertise include: Integrated New Product Development, Design Strategy, Design Studio, Design History. He has held various administrative positions prior to accepting the position of Director of the CDRI in DAAP they include: Co-Chair of Design at The Art Institute of Chicago, Associate Head School of Design, Co Director of the Masters of Product Development and Associate Dean in the College of Fine Arts at Carnegie Mellon University. Professor Vogel has conducted seminars and lectured through out Asia, and Europe. He has an MID from Pratt Institute, and a BA in Psychology from Marist College.

Download: Craig M. Vogel's Presentation (word document 30.5kb)


Robert Bau Senior Brand and Design Strategist, Ergonomidesign

Robert Bau is a brand and design strategist that divides his time between consulting, lecturing, teaching and writing. He has worked for several leading consultancies in Stockholm. He now lives in London but works all over Europe on a consultancy basis for a wide range of client organisations. In addition, he represents the leading Swedish industrial design firm Ergonomidesign in London (see www.ergonomidesign.com).

As a strategist, Robert has developed brand, marketing, design, service and marcom strategies for blue-chip clients and exciting start-ups, primarily in the Nordic region but also in the UK. He has also developed strategies, services, processes, methods and tools for several leading creative consultancies in Stockholm and London. These consultancies typically specialise in branding, advertising, PR, industrial design, service design, and architecture.

As a popular course leader, lecturer and teacher, Robert has “preached” about classic and postmodern approaches to brand, marketing, design and project management at universities, university colleges, schools and conferences in Sweden, Spain, Ireland and the UK. He has designed and headed courses in Strategic Design for business and design schools in Sweden, including Berghs School of Communication, Konstfack (University College of Arts, Crafts and Design), and Södertörns University College, Sweden.

As a Client Director, Robert has gained extensive experience in managing multi-disciplinary, multi-cultural teams to assess, develop and implement (award-winning) corporate identities, packaging, web sites, retail environments, annual reports, and ad campaigns. Past clients include Arla Foods (largest dairy company in Europe), NCC (leading construction and real estate company in the Nordic region), Posten (Sweden’s national postal service), Riks­banken (Sweden’s central bank), and WM-data (leading supplier of IT services in the Nordic region).

Robert holds an MBA Design Management from the University of Westminster in London and an MSc in Business Administration and Economics from the Stockholm School of Economics. In addition, he holds a diploma in Art Direction from Berghs School of Communication.

Download: Robert Bau's presentation (PDF 883KB)

Dr. David Tormey, Centre for Design Innovation Institute of Technology, Sligo

David Tormey is currently research manager for the Centre for Design Innovation, where his primary research interests are focused on understanding the role that design plays within the innovation process. Last year he published the results of a unique macro survey of 405 SMEs from a range of different industry sectors both in the Republic and Northern Ireland. The research focused on understanding the relationship between design and innovation and how it correlates to business success. David has also conducted qualitative research with numerous business owners who have attributed design-led strategies to their companies success, and is disseminating findings through analysis and synthesis of a portfolio of case studies that is currently being developed.

Having come from an engineering background, David subsequently worked as senior research engineer at the Computer Integrated Manufacture Research Unit (CIMRU) at NUIG, where he worked on various Enterprise Ireland and European funded research projects in the areas of design support systems and Design for Environment (DFE) compliance. During his time at CIMRU, David completed a PhD that focused on addressing the problems associated with the distributed and collaborative nature of the design process and possesses several peer reviewed conference and journal publications within the area.

Download: Dr. David Tormey's presentation (powerpoint presentation 1.42mb)

Ré Dubhthaigh, Service and Strategic Design, Radarstation

Ré Dubhthaigh is a director of Radarstation, a service and strategic design consultancy based in London. With a background in Interaction design and visual communication, he uses design tools and methods to help companies innovate.

At Radarstation, Ré works with clients to help discover new customer insight, embed design processes into business practice and develop compelling service propositions. He has carried out this work for such clients as the BBC, Swisscom, Lego, ReSound A/S, Hitachi and the Dept. of Trade & Industry, UK.

Ré maintains strong links with academia, teaching service design and design strategy on both undergraduate and postgraduate programmes. He was a research associate at the Royal College of Art and a research partner in service innovation at the Said School of Business at Oxford University.

Download: Ré Dubhthaigh's presentation (4.41 MB)

David Flood, Enterprise Ireland

David Flood is a Commercialisation Specialist in the Industrial Technologies Programme, Enterprise Ireland.  The purpose of the programme is to assist the commercialisation of research carried out in Irish third level institutions with the explicit aim of utilising the results to support the development of Irish based industry through licensing deals and/or new start-up companies.  David is involved in the selection of technology proposals that receive funding from Enterprise Ireland as well as monitoring ongoing projects at UCD and NUI Maynooth.  David also has particular responsibility for projects that fit within the thematic areas of environment, construction and design.

Download: David Flood's presentation (powerpoint 630kb)

Brian Stephens, Managing Director, Design Partners

Brian Stephens is Managing Director and co founder of Design Partners.

Brian and his team of twenty six engineers, modelmakers and designers create new products for international brands particularly in the consumer product sector.

The consultancies success is founded on the understanding that the right combination of creative insight, personal commitment and sheer capacity to deliver exceptional things on time can help transform a client brand.

Design Partners work has been key to success for the development of major clients such as Logitech, Palm, HP, 3Dconnexion, Terraillon, BMR and many others.

Brian in his presentation will discuss the key elements of successes for a typical design project; a practitioner’s view based on recent experience in the fast moving world of consumer electronics.

Download: Brian Stephens presentation (powerpoint 8.6 MB)


Toby Scott, Centre for Design Innovation, Institute of Technology, Sligo

Toby Scott set up the Centre for Design Innovation when he moved from London to Ireland in 2006. It is the national centre of excellence for the research, understanding and promotion of design and innovation in Ireland; its central aim is to inspire and enable the more effective use of design by organisations.

He was previously a Director of the Design Council in the UK where he played a key role in placing design on the agenda of Government and business as a means of generating competitive advantage. He is part problem solver, innovator and facilitator; interested in concrete, user-centred ideas that work in the real world.

He has been working in this way for some years in a number of environments, as a government advisor on innovation and creativity, as a policy maker within the arts and creative industries and as business consultant. He has evolved a participative, inter-disciplinary approach that he believes is best suited to solving some of the more complex, systemic economic and social issues of our time. In an earlier life he has been a theatre director, truck driver and wine taster.

Rachel O’Connell

Rachel O’Connell is a Lecturer in Weave in the Department of Fashion and Textiles at NCAD in Dublin.

After studying in London at Central St. Martins College of Art and Design the Royal College of Art Rachel returned to Ireland in 1999 and set up a business designing and making woven products including scarves, cushions and blankets.

Since 2002 staff and students in weave have been involved in a collabrative project with Folk Nepal, an NGO funded business, set up to support low income handicraft producers. The project has involved research into local sustainable resources the development of woven fabrics and products that can be reproduced by weavers in Nepal.

Both Rachel and Annie Dibble who also lectures in textiles have visited Nepal to carry out research and facilitate the production of new design ideas.

Download: Rachel O'Connell's presentation (powerpoint 31.9 MB)


Derek Mc Garry, Deputy to Head of Design Faculty
NCAD
100 Thomas Street
Dublin 8
Ireland


Tel: 00 353 1 6364270
E: mcgarryd@ncad.ie

 


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